O-YAKI Partners with NewsWatch TV
The
O-YAKI Skewer System is possibly the most efficient system for cooking skewers
on the market today. The unique design allows you to cook multiple skewers
simultaneously with even cooking and, most importantly, minimal loss of juices.
The
system is innovative and perfectfor those who love eating off a stick or
hosting a skewer party. And because it works in an oven, grill, tandooror
roaster, it’s ideal for any set-up.
After
O-YAKI launched, they needed a smart marketing campaign to capitalize on the
innovation of the system. The company turned to NewsWatch
TV to help craft
a campaign that would garner customers. Turns out this was the right move.
The
online campaign reached over 800,000 consumers with over 14,000 buyers engaging
with their site. In addition to the digital campaign, they also leveraged NewsWatch’s paid content show for further exposure.
NewsWatch’s
early-morning monthly show airs on basic cable channels like AMC and ION,
and beams out to nearly 100 million households in the U.S. It covers every
major TV market and is a great alternative for small and medium sized companies
who don’t have an endless marketing account to play with.
The
campaign was a huge success and even notched a 4.8 out of 5 rating on Gadget
Flow as a result of the O-YAKI segment airing on NewsWatch TV.
This is
a typical story out of the NewsWatch TV camp. A client turns to them for a
budget-conscious marketing campaign with dreams of reaching a large swathe of
the population and NewsWatch delivers. The following they’ve gained over more
than three decades on the air has contributed to their ability to gain massive
exposure for their clients.
Sometimes
having an innovative product isn’t enough. You need smart marketing that
spreads the word and gets eyes on your product. That’s what NewsWatch does and
at a budget that virtually any company can afford.
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