O-YAKI Partners with NewsWatch TV
The O-YAKI Skewer System is possibly the most efficient system for cooking skewers on the market today. The unique design allows you to cook multiple skewers simultaneously with even cooking and, most importantly, minimal loss of juices. The system is innovative and perfectfor those who love eating off a stick or hosting a skewer party. And because it works in an oven, grill, tandooror roaster, it’s ideal for any set-up. After O-YAKI launched, they needed a smart marketing campaign to capitalize on the innovation of the system. The company turned to NewsWatch TV to help craft a campaign that would garner customers. Turns out this was the right move. The online campaign reached over 800,000 consumers with over 14,000 buyers engaging with their site. In addition to the digital campaign, they also leveraged NewsWatch’s paid content show for further exposure. NewsWatch’s early-morning monthly show airs on basic cable channels like AMC an...